In this insight, we will discuss, the signs that your website is outdated, and tips on how to fix this!
It’s not mobile friendly
More than 50% of web traffic now comes from mobile devices, and that number is only growing.
It’s obvious if your website isn’t designed to work seamlessly across different screen sizes, it’s likely frustrating visitors and you are losing potential customers. But what are the signs that your website isn’t mobile-friendly?
- Users have to pinch and zoom to read content.
- Buttons, menus and forms are hard to tap or interact with.
- The layout appears broken or distorted on smaller screens.
- Long loading times.
How to fix it?
- Use a responsive design that automatically adjusts to different screens.
- Test your website on mobile devices and Google’s Mobile-Friendly test.
- Improve mobile navigation by simplifying menus and ensuring touch-friendly elements.
Slow load times
Speed matters. If your website takes longer than 3 seconds to load, visitors are likely to leave before they even see your content, resulting in higher bounce rates, lower search rankings and frustrated users. Why is your website slow? Here’s a few of the signs:
- Large, unoptimised images.
- Too many plugins or scripts.
- Lack of caching or compression
How to fix it?
- Optimise your images.
- Analyse your issues.
- Minimise unnecessary plugins and scripts.
More actionable insights into ‘How to improve your website speed and performance’ here! (link to our blog)
Your brand has evolved
‘Your website is your digital storefront’. Something we say ALL the time. If it no longer reflects your brand, it can create a disconnect between what your business is and what your website says about you. With content marketing and social media marketing growing, users may find your socials lose trust and credibility in you with mixed messaging. What are the signs your branding is outdated?
- Your logo, colours, or fonts no longer align with your current identity.
- You’ve added new services or products that aren’t showcased.
- Your messaging or tone of voice has changed but isn’t reflected on your website.
How to align your website with your brand:
- Update visuals, fonts, and colours to match your current branding.
- Rewrite the website copy to reflect your tone and values.
- Ensure your About, Services, and Contact pages are up to date.
It’s not generating leads or sales
Now there may be no obvious visual signs that your website is outdated. But a great website shouldn’t just look good— it should actively drive conversions, whether that is collecting leads, selling products or booking consultations. How do I know that my website isn’t converting?
- You have a high number of users with a low enquiry and click-through rate.
- Low engagement on key pages like contact forms or product pages.
- Call-to-action buttons are weak, hidden, or missing altogether.
How to improve conversions?
- Make CTAs clear and visible.
- Optimise landing pages with persuasive content.
- Use heatmaps and analytics to see where visitors drop off.
It’s lacking fresh content
If your website hasn’t been updated in months (or years), it signals to visitors— and search engines— that your business isn’t active. But why does this matter you may ask?
Search engines prioritise regularly updated sites, which means your site will rank higher! Visitors trust businesses with up-to-date information, and users engage with a blog, news section or updated portfolio, especially when they have a problem you could solve. This again adds credibility to your business.
How to keep your site fresh?
- Post new blog content at least once a month.
- Update outdated product descriptions or service pages.
- Add new testimonials, case studies, or client work.
Security and compliance issues
A website that isn’t secure is a major red flag not just for visitors but also for search engines. If your site lacks proper security measures, you risk losing customer trust, getting hacked, or being penalised by Google. What are the signs that your website isn’t secure?
- Your URL starts with HTTP instead of HTTPS.
- You don’t have a privacy policy or GDPR compliance measures in place.
- Your CMS, themes, and plugins haven’t been updated in months.
How to improve security:
- Regularly updated software to prevent vulnerabilities.
- Use strong passwords and enable two-factor authentication.
- Ensure your site complies with GDPR and data protection laws.
Conclusion
A website is a 24/7 salesperson, your brand’s first impression, and a lead-generating machine. But if it’s slow, outdated, or failing to convert visitors, it’s not just underperforming— it’s actively costing you opportunities.
If any of this sounds uncomfortably familiar, it’s time for a refresh.
If your website isn’t performing the way it should, we can help.
