A marketing funnel is a strategic framework businesses use to outline the customer journey. It represents the buying stages people go...
How to use Marketing Funnels on your website to convert leads
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Content
Why you should have Case Studies on your website
The Power of Case Studies A case study on a website is a detailed and in-depth examination of a specific project, campaign, product, or...
The Importance of Content in SEO (The DeBrief 004)
Overview Sam Sayer is joined once again by Chris Anderson, SEO expert from Springhill Marketing to discuss the importance of content...
Understanding your audience
What does it mean to understand your audience? Understanding your audience involves gaining insight into the characteristics, needs,...
Should I have a Blog on my website?
How to elevate your website with a blog ANY and EVERY business can benefit from having a blog! In an era dominated by Social Media, some...
12 ways to easily increase your conversion rate
Being able to generate leads is excellent, but the objective is to achieve a better return on your investment and generate more sales to...
The art of writing the perfect blog post
The key to a successful blog lies in mastering planning and writing. Whether you're crafting a lifestyle blog, a professional portfolio,...
What should I blog about on my website?
So, you're a business owner or creator. You've got this shiny and clean brand-spanking new website that's bringing in visitors daily. ...
How to produce a content marketing strategy that drives results
What is content marketing? Content marketing is a crucial aspect of modern marketing strategies. The objective of content marketing is to...
How to write content for your website
You only have one opportunity to grab your readers’ attention. Have I grabbed yours? It may sound simple but actually this is not an easy...
Why you should prioritise content marketing in 2023
Marketing content comes in many forms, but fundamentally it promotes your business value proposition and informs your current and...
The age of AI and the importance of producing fresh, original content
Note: AI Image tool Dall•E was used to create the blog image based on 'AI writing a journal'...! AI (Artificial Intelligence) has been in...
What content should I have on my website?
This is a great question, and one we get asked quite a lot. Everyone knows you need a homepage, and a contact form or contact page of some...
Your About Us page: why it’s more important than you think
The content on your website, including on your About Us page, should be written with your potential customers in mind. They will already...
The benefits of creating Landing Pages on your Website that Convert Leads
If you're running a business, you know that generating leads is essential for your success. And if you're not generating leads, then...