Insights
We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
Value Proposition (The DeBrief 015)
Overview We are joined once again by our good friend Sophie Davies, from Your Marketing Department to discuss the foundations of a Value...
Is Wix or WordPress better for my website?
Are you getting your Wix in a twist? Content management systems (CMS) are defined as a computer software that manages the creation and...
What are the problems with a WordPress websites?
You’re looking for either a web developer or a platform to create a website for your company and are overwhelmed with the mountain of...
Fear and Love in Marketing (The DeBrief 014)
Overview In this episode, Sam Sayer is joined once again by Sophie Davies from Your Marketing Department, to discuss marketing out of...
Top 5 things to look out for when using ChatGPT for content creation
In this article I'll cover some classic gotchas, things to steer clear of from the off, and how to programme an AI assistant to give you a...
Why Estate Agents need video in their marketing strategy
With the housing market the most balanced it’s been in 5 years, it continues to adjust with mortgage rates with positive signs of...
How to choose images for your blogs, articles, website, and social media
Research shows that relevant images attached to website content, blogs and social media will get 94% more views than content without. That...
How to get the best images for your marketing (The DeBrief 013)
Overview In this episode, Sam Sayer is joined by James (Jimmy) Warren, Owner of James Warren Photography. They discuss the importance of...
How long does a website last?
According to Forbes, the average lifespan of a website is 2 years and 7 months – which is pretty specific! The consensus from multiple...
How to personalise your web UX design with AI
UX (user experience) refers to the overall experience a person has when interacting with a website. A good UX design aims to provide a...
How to craft successful headlines that make people click
Research shows that 80% of readers never make it past the headline. With a surplus of content marketing in 2024 and going into 2025, many...
How does AI impact content marketing?
Imagine having an assistant who can help you write articles, generate ideas, and even engage with your audience and create social media...
What is Founder-led Marketing?
Founder-led marketing is defined as a ‘marketing strategy where the founder takes the lead in creating and executing marketing...
How external marketing teams add value (The DeBrief 012)
Overview In this episode, Sam Sayer is joined by Sophie Davies (Founder of 'Your Marketing Department'), to discuss the importance of...
Shopify vs WooCommerce
Trying to choose the right e-commerce platform for your business is incredibly important. Shopify and WooCommerce are currently the most...